Its uniquely themed concepts, which reference the surroundings of each branch location, help establish a personal connection with its clients.
The branch network refresh aims to relocate branches away from past areas of commercial activity to current regional hubs and business centres to serve the bank’s existing client base as well as reach out to new clients within the vicinity. RHB Singapore embarked on a strategic transformation of its retail banking business in 2020, focusing on a branch network refresh, revamped business operating model and digitalization. The main branch includes a Business Banking Centre where clients can access teams of industry specialists and relationship managers. The branch at the RHB Bank building features a dedicated Premier Centre for wealth management, serving both local and regional priority banking clients.
“The exclusive 12-month fixed deposit promotional rate, available only at our Cecil Branch & Premier Centre, is definitely a draw as we aim to remain among the top banks offering the best savings and fixed deposit rates in Singapore for our clients,” says Coreen Kwan, Head of Retail Banking at RHB Singapore.
